4/25/2024 0 Comments Cool band logos![]() "The logo cleverly summed up the optimistic hope of playing," recalls Munro. So the government didn't take any chances, bringing in Saatch & Saatchi Design as a safe pair of hands. Given that the UK wasn't used to forms of betting that didn't involve horses, greyhounds or football results, branding the new competition was a big challenge. But as Munro recalls, "When the National Lottery launched in 1994, it was such a big deal it took up a prime-time TV slot for the numbers to be drawn." It's become such an established part of British life, along with various spin-offs like the Health Lottery, that's it's weird to think there was ever a time when there was no National Lottery. First released in 1986, what became known as the Blue Box was instantly recognisable on the 90s high streets, and imbued the range with a touch of refinement and class.Īs Munro puts it: "A navy blue square with tall, condensed, slab serif lettering gave the brand stature, and exuded a classic, wholesome American confidence for its British consumers." So timeless was this cool and confident logo that when a radical redesign was introduced in 2010, shoppers rebelled and the company had to quickly revert to the Blue Box after only one week. Smart branding was crucial to Gap's success, and it all cohered around what was a strikingly minimal logo for the time. "I was head to toe in Gap from the dungarees to the hoodies." "Gap was the unofficial uniform of my 90s childhood," recalls Ellen Munro, creative director and partner at BrandOpus. The retail chain was originally founded in 1969 as 'The Gap' and targeted a perceived gap in the clothing market between department stores and the catwalk, by selling 'stylish basics'. It took a while, but this eventually proved to be a hit formula that swept across the world in the 1990s. ![]() ![]() If one retail brand sums up the 90s, it's Gap.
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